NBA 6921

Last Updated

  • Schedule of Classes - May 11, 2024 7:28PM EDT
  • Course Catalog - May 11, 2024 7:06PM EDT

NBA 6921
Artificial Intelligence for Marketing Strategy

Course information provided by the Courses of Study 2023-2024.

With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.

When Offered Spring.

Comments There are no coding, math, or statistics prerequisites for this course.

View Enrollment Information

Syllabi: none

  •   Three Week - Three.  Combined with: NBA 4920

  • 3 Credits GradeNoAud

  •  2096 NBA 6921   LEC 002

  •  
    • MTWRF Online Meeting
    • Jul 15 - Aug 2, 2024

    • Staff

  • Instruction Mode: Distance Learning-Synchronous
    Intended for Non-Johnson MBA and Non-Johnson MPS students
    This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit: https://sce.cornell.edu/courses/roster.