NBA 4920
Last Updated
- Schedule of Classes - May 12, 2024 7:31PM EDT
- Course Catalog - May 12, 2024 7:07PM EDT
Classes
NBA 4920
Course Description
Course information provided by the Courses of Study 2023-2024.
With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.
When Offered Spring.
Comments There are no coding, math, or statistics prerequisites for this course.
Three Week - Three. Combined with: NBA 6921
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Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
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Class Number & Section Details
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Meeting Pattern
- MTWRF Online Meeting
- Jul 15 - Aug 2, 2024
Instructors
Staff
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Additional Information
Instruction Mode: Distance Learning-Synchronous
Intended for Non-Johnson MBA and Non-Johnson MPS students.
This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit: https://sce.cornell.edu/courses/roster.
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