NBA 6921

NBA 6921

Course information provided by the Courses of Study 2024-2025.

With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.

When Offered Spring.

Comments There are no coding, math, or statistics prerequisites for this course.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: NBA 4920

  • 3 Credits GradeNoAud

  •  8701 NBA 6921   LEC 001

    • TR
    • Jan 21 - May 6, 2025
    • Manzoor, E

  • Instruction Mode: In Person
    Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS), and graduate students. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, February 4, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 4, 2025. If you drop after March 18, 2025, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none
  •   Regular Academic Session.  Combined with: NBA 4920

  • 3 Credits GradeNoAud

  •  8709 NBA 6921   LEC 002

    • TR
    • Jan 21 - May 6, 2025
    • Manzoor, E

  • Instruction Mode: In Person
    Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS), and graduate students. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, February 4, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 4, 2025. If you drop after March 18, 2025, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none
  •   Regular Academic Session.  Combined with: NBA 4920

  • 3 Credits GradeNoAud

  • 12085 NBA 6921   LEC 003

    • TR
    • Jan 21 - May 6, 2025
    • Manzoor, E

  • Instruction Mode: In Person
    Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS), and graduate students. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.