NBA 6921
Last Updated
- Schedule of Classes - December 11, 2024 7:49PM EST
- Course Catalog - December 11, 2024 7:09PM EST
Classes
NBA 6921
Course Description
Course information provided by the Courses of Study 2024-2025.
With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.
When Offered Spring.
Comments There are no coding, math, or statistics prerequisites for this course.
Regular Academic Session. Combined with: NBA 4920
-
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
-
Class Number & Section Details
-
Meeting Pattern
- TR
- Jan 21 - May 6, 2025
Instructors
Manzoor, E
-
Additional Information
Instruction Mode: In Person
Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS), and graduate students. This course counts as a Management Science Elective.
Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, February 4, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 4, 2025. If you drop after March 18, 2025, you will also receive a "W" on your transcript in addition to the late fees.
Regular Academic Session. Combined with: NBA 4920
-
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
-
Class Number & Section Details
-
Meeting Pattern
- TR
- Jan 21 - May 6, 2025
Instructors
Manzoor, E
-
Additional Information
Instruction Mode: In Person
Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS), and graduate students. This course counts as a Management Science Elective.
Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, February 4, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 4, 2025. If you drop after March 18, 2025, you will also receive a "W" on your transcript in addition to the late fees.
Regular Academic Session. Combined with: NBA 4920
-
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
-
Class Number & Section Details
-
Meeting Pattern
- TR
- Jan 21 - May 6, 2025
Instructors
Manzoor, E
-
Additional Information
Instruction Mode: In Person
Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS), and graduate students. This course counts as a Management Science Elective.
Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.
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