NBA 4920

NBA 4920

Course information provided by the Courses of Study 2024-2025.

With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.

When Offered Spring.

Comments There are no coding, math, or statistics prerequisites for this course.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: NBA 6921

  • 3 Credits GradeNoAud

  •  8702 NBA 4920   LEC 001

    • TR
    • Jan 21 - May 6, 2025
    • Manzoor, E

  • Instruction Mode: In Person
    Enrollment limited to: seniors and juniors.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, February 4, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 4, 2025. If you drop after March 18, 2025, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none
  •   Regular Academic Session.  Combined with: NBA 6921

  • 3 Credits GradeNoAud

  •  8710 NBA 4920   LEC 002

    • TR
    • Jan 21 - May 6, 2025
    • Manzoor, E

  • Instruction Mode: In Person
    Enrollment limited to: seniors and juniors.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, February 4, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 4, 2025. If you drop after March 18, 2025, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none
  •   Regular Academic Session.  Combined with: NBA 6921

  • 3 Credits GradeNoAud

  • 12084 NBA 4920   LEC 003

    • TR
    • Jan 21 - May 6, 2025
    • Manzoor, E

  • Instruction Mode: In Person
    Enrollment limited to: seniors and juniors.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, February 4, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 4, 2025. If you drop after March 18, 2025, you will also receive a "W" on your transcript in addition to the late fees.