NBA 6090

Last Updated

  • Schedule of Classes - November 16, 2024 7:33PM EST
  • Course Catalog - November 16, 2024 7:07PM EST

NBA 6090
Digital Marketing

Course information provided by the Courses of Study 2024-2025.

The purpose of this class is to introduce fundamental concepts in digital marketing and prepare students for roles as a marketer, entrepreneur, or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Through case studies, lectures, and guest speakers, students will develop skills and a plan for interviewing with established firms or starting a technology venture. Each year this course will highlight emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing.

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 18937 NBA 6090   LEC 001

  •  
    • TR
    • Jan 21 - Mar 11, 2025

    • Bondi, T

  • Instruction Mode: In Person
    Enrollment limited to Johnson MBA students
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 18938 NBA 6090   LEC 002

  •  
    • TR
    • Jan 21 - Mar 11, 2025

    • Bondi, T

  • Instruction Mode: In Person
    Enrollment limited to Johnson MBA students
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 18939 NBA 6090   LEC 003

  •  
    • TR
    • Jan 21 - Mar 11, 2025

    • Bondi, T

  • Instruction Mode: In Person
    Enrollment limited to Johnson MBA students
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.