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The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing.
1.5 Credits
Opt NoAud(Letter or S/U grades (no audit))
Class Number & Section Details
19963AEM 4095 LEC 001
Meeting Pattern
TR
Jan 21 - Mar 11, 2025
Instructors
Bondi, T
To be determined. There are currently no textbooks/materials listed, or no textbooks/materials
required, for this section. Additional information may be found on the syllabus provided by your professor.
For the most current information about textbooks, including the timing and options for purchase, see the
Cornell Store.
1.5 Credits
Opt NoAud(Letter or S/U grades (no audit))
Class Number & Section Details
19964AEM 4095 LEC 002
Meeting Pattern
TR
Jan 21 - Mar 11, 2025
Instructors
Bondi, T
To be determined. There are currently no textbooks/materials listed, or no textbooks/materials
required, for this section. Additional information may be found on the syllabus provided by your professor.
For the most current information about textbooks, including the timing and options for purchase, see the
Cornell Store.
1.5 Credits
Opt NoAud(Letter or S/U grades (no audit))
Class Number & Section Details
19965AEM 4095 LEC 003
Meeting Pattern
TR
Jan 21 - Mar 11, 2025
Instructors
Bondi, T
To be determined. There are currently no textbooks/materials listed, or no textbooks/materials
required, for this section. Additional information may be found on the syllabus provided by your professor.
For the most current information about textbooks, including the timing and options for purchase, see the
Cornell Store.
