NBA 6921

Last Updated

  • Schedule of Classes - May 12, 2024 7:31PM EDT
  • Course Catalog - May 12, 2024 7:07PM EDT

NBA 6921
Artificial Intelligence for Marketing Strategy

Course information provided by the Courses of Study 2023-2024.

With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.

When Offered Spring.

Comments There are no coding, math, or statistics prerequisites for this course.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: NBA 4920

  • 3 Credits GradeNoAud

  • 11376 NBA 6921   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: MBA, Johnson MPS and Graduate Students ONLY. Undergraduate Seniors and Juniors must enroll in NBA 4920 Add/Drop Dates: January 16th - February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $100.00 will be charged after February 5th. Deadline to drop without “W” March 18th. After this date, "W" grade on your transcript in addition to the late fees. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)

Syllabi: none

  •   Regular Academic Session.  Combined with: NBA 4920

  • 3 Credits GradeNoAud

  • 11660 NBA 6921   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to: MBA, Johnson MPS and Graduate Students ONLY. Undergraduate Seniors and Juniors must enroll in NBA 4920 Add/Drop Dates: January 16th - February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $100.00 will be charged after February 5th. Deadline to drop without “W” March 18th. After this date, "W" grade on your transcript in addition to the late fees. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - First.  Combined with: NBA 4920

  • 1.5 Credits GradeNoAud

  • 17849 NBA 6921   LEC 003

  • Instruction Mode: In Person
    Enrollment limited to: MBA, Johnson MPS and Graduate Students ONLY. Undergraduate Seniors and Juniors must enroll in NBA 4920 Add/Drop Dates: January 16th - January 29th Deadline to drop January 29th at 11:59pm. Permission from faculty required to add/drop after January 29th. A late fee of $100.00 will be charged after January 29th. Deadline to drop without “W” February 19th. After this date, "W" grade on your transcript in addition to the late fees. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)