NBA 4920

Last Updated

  • Schedule of Classes - May 12, 2024 7:31PM EDT
  • Course Catalog - May 12, 2024 7:07PM EDT

NBA 4920
Artificial Intelligence for Marketing Strategy

Course information provided by the Courses of Study 2023-2024.

With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.

When Offered Spring.

Comments There are no coding, math, or statistics prerequisites for this course.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: NBA 6921

  • 3 Credits GradeNoAud

  • 11377 NBA 4920   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Undergraduate Seniors and Juniors only. Add/Drop dates: January 16th – February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $100.00 will be charged after February 5th. Deadline to drop without “W” March 18th. After this date, "W" grade on your transcript in addition to the late fees.

    Instructor Consent Required (Add)

Syllabi: none

  •   Regular Academic Session.  Combined with: NBA 6921

  • 3 Credits GradeNoAud

  • 11679 NBA 4920   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to: Undergraduate Seniors and Juniors only. Add/Drop dates: January 16th – February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $100.00 will be charged after February 5th. Deadline to drop without “W” March 18th. After this date, "W" grade on your transcript in addition to the late fees.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - First.  Combined with: NBA 6921

  • 1.5 Credits GradeNoAud

  • 17848 NBA 4920   LEC 003

  • Instruction Mode: In Person
    Enrollment limited to: Undergraduate Seniors and Juniors only. Add/Drop dates: January 16th – February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $100.00 will be charged after February 5th. Deadline to drop without “W” March 18th. After this date, "W" grade on your transcript in addition to the late fees.

    Instructor Consent Required (Add)