HADM 6430

HADM 6430

Course information provided by the Courses of Study 2022-2023.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.

When Offered Spring.

Fees Field trip fee: $50.
Prerequisites/Corequisites Prerequisite: HADM 2430, HADM 7430, or equivalent. Preferred prerequisite: some prior wine studies, such as HADM 4300 or VIEN 1104.

Comments Undergraduate students should enroll HADM 4430.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 4430

  • 3 Credits GradeNoAud

  •  8554 HADM 6430   LEC 001

    • TR Statler Hall 291
    • Jan 23 - May 9, 2023
    • LaTour, K

  • Instruction Mode: In Person
    Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104. Field Trip Fee: $50.00. The last day to drop this course is January 26, 2023.