- Schedule of Classes - June 7, 2023 8:54PM EDT
- Course Catalog - June 7, 2023 7:14PM EDT
Course information provided by the Courses of Study 2022-2023.
Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.
When Offered Spring.
Fees Field trip fee: $50.
Prerequisites/Corequisites Prerequisite: HADM 2430, HADM 7430, or equivalent. Preferred prerequisite: some prior wine studies, such as HADM 4300 or VIEN 1104.
Comments Undergraduate students should enroll HADM 4430.
Regular Academic Session. Combined with: HADM 4430
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- TR Statler Hall 291
- Jan 23 - May 9, 2023
Instruction Mode: In Person
Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104. Field Trip Fee: $50.00. The last day to drop this course is January 26, 2023.
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