HADM 4430

HADM 4430

Course information provided by the Courses of Study 2022-2023.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.

When Offered Spring.

Fees Field trip fee: $50.
Prerequisites/Corequisites Prerequisite: HADM 2410, HADM 2430, AEM 2400, AEM 2420, or equivalent. Preferred prerequisite: some prior wine studies, such as HADM 4300 or VIEN 1104.

Satisfies Requirement Satisfies HADM or free electives for NSHA students.

Comments Graduate students should enroll in HADM 6430.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 6430

  • 3 Credits GradeNoAud

  •  8552 HADM 4430   LEC 001

    • TR Statler Hall 291
    • Jan 23 - May 9, 2023
    • LaTour, K

  • Instruction Mode: In Person
    Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104. Satisfies HADM or Free Electives for Nolan students. Co-meets with HADM 6430. Graduate students should enroll in HADM 6430. Field Trip Fee: $50.00 The last day to drop this course is January 26, 2023.