- Schedule of Classes - January 21, 2022 7:26PM EST
- Course Catalog - January 21, 2022 7:14PM EST
Course information provided by the Courses of Study 2021-2022.
Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.
When Offered Spring.
Fees Field trip fee: $30.
Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104.
Comments Undergraduate students should enroll HADM 4430.
Regular Academic Session. Combined with: HADM 4430
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- TR Statler Hall 291
- Jan 24 - May 10, 2022
Instruction Mode: In Person
Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104. Field Trip Fee: $30.00
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