HADM 4430

HADM 4430

Course information provided by the Courses of Study 2021-2022.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.

When Offered Spring.

Fees Field trip fee: $30.
Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104.

Satisfies Requirement Satisfies HADM or free electives for SHA students.

Comments Graduate students should enroll in HADM 6430.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 6430

  • 3 Credits GradeNoAud

  •  9378 HADM 4430   LEC 001

    • TR Statler Hall 291
    • Jan 24 - May 10, 2022
    • LaTour, K

  • Instruction Mode: In Person
    Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104. Satisfies HADM or Free Electives for SHA students. Co-meets with HADM 6430. Graduate students should enroll in HADM 6430. Field Trip Fee: $30.00