HADM 6430
Last Updated
- Schedule of Classes - September 9, 2021 7:14PM EDT
- Course Catalog - September 9, 2021 7:15PM EDT
Classes
HADM 6430
Course Description
Course information provided by the Courses of Study 2020-2021.
Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.
When Offered Spring.
Fees Field trip fee: $30.
Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104.
Comments Undergraduate students should enroll HADM 4430.
Regular Academic Session. Combined with: HADM 4430
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Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
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Class Number & Section Details
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Meeting Pattern
- MW Warren Hall 401
- Feb 8 - May 14, 2021
Instructors
LaTour, K
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Additional Information
Instruction Mode: In Person
Enrollment limited to: students in the Ithaca area. Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104.
Enrollment limited to students who are able to attend in-person classes in the Ithaca area.
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