HADM 4430

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

HADM 4430
Wine Marketing

Course information provided by the Courses of Study 2020-2021.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.

When Offered Spring.

Fees Field trip fee: $30.
Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104.

Satisfies Requirement Satisfies HADM or free electives for SHA students.

Comments Graduate students should enroll in HADM 6430.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6430

  • 3 Credits GradeNoAud

  • 18332 HADM 4430   LEC 001

    • MW Warren Hall 401
    • Feb 8 - May 14, 2021

    • LaTour, K

  • Instruction Mode: In Person
    Enrollment limited to: students in the Ithaca area. Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104. Satisfies HADM or Free Electives for SHA students. Co-meets with HADM 6430. Graduate students should enroll in HADM 6430.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Instructor Consent Required (Add)