HADM 6470

HADM 6470

Course information provided by the Courses of Study 2019-2020.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.

When Offered Fall, Spring.

Permission Note Enrollment limited to: 25 graduate students.

Comments Undergraduate students should enroll in HADM 3470.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 3470

  • 3 Credits Opt NoAud

  • 15485 HADM 6470   LEC 001

    • MW Statler Hall 265
    • Jan 21 - May 5, 2020
    • Lynn, W

  • Instruction Mode: Hybrid - Online & In Person
    Prerequisite: Graduate students only; prior marketing course. Ugrad students must enroll in HADM 3470.