HADM 3470

Last Updated

  • Schedule of Classes - June 25, 2020 7:14PM EDT
  • Course Catalog - June 25, 2020 7:15PM EDT

HADM 3470
Consumer Behavior

Course information provided by the Courses of Study 2019-2020.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.

When Offered Fall, Spring.

Permission Note Enrollment limited to: undergraduate juniors and seniors.
Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent.

Satisfies Requirement Satisfies HADM or Free Electives for SHA students.

Comments Graduate students must enroll in HADM 6470.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6470

  • 3 Credits Opt NoAud

  • 15424 HADM 3470   LEC 001

    • MW Statler Hall 265
    • Jan 21 - May 5, 2020

    • Lynn, W

  • Instruction Mode: Hybrid - Online & In Person
    Prerequisites: Juniors and seniors only; HADM 2430 or equivalent introductory marketing course. Grad students must enroll in HADM 6470.

    Instructor Consent Required (Add)