NBA 6340

NBA 6340

Course information provided by the Courses of Study 2018-2019.

The course is aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students how customer management can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of customer management through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.

When Offered Spring.

Comments Co-meets with AEM 4015.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Seven Week - First.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 14477NBA 6340  LEC 001

  • This section is open to GM, GR and UG Seniors. Add/Drop Dates: Johnson Students – January 15th at 8:00am to February 5th at 4:00pm. Non-Johnson Students: January 28th at 8:00am to February 5th at 4:00pm. You may add or drop a first-half class after February 5th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 19th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.

Enrollment Information
Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 14478NBA 6340  LEC 002

  • This section is for Johnson students only. Add/Drop Dates: Johnson Students – January 15th at 8:00am to February 5th at 4:00pm. Non-Johnson Students: January 28th at 8:00am to February 5th at 4:00pm. You may add or drop a first-half class after February 5th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 19th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows.