- Schedule of Classes - November 27, 2023 7:58PM EST
- Course Catalog - November 27, 2023 7:33PM EST
Course information provided by the Courses of Study 2023-2024.
This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles. A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.
When Offered Fall, Spring.
Permission Note Enrollment limited to: non-Johnson School students.
Comments Similar in content to M.B.A. core course NCC 5030. This course can be used to fulfill a core course in the Undergraduate Business Minor.
Regular Academic Session. Combined with: NCC 4530
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- TR Sage Graduate Hall B05
- Aug 21 - Dec 4, 2023
Instruction Mode: In Person
Enrollment limited to Non-MBA Graduate, Undergraduate seniors and junior students only. Undergraduate Sophomores by permission only. Add/Drop Dates: August 14th at 9:00 am through September 5th at 11:59 pm. Starting September 6th, permission of the instructor is required to add/drop and a late fee of $100 will be charged. If you are dropping on or after October 16th, you will also receive a "W" on your transcript in addition to the late fee.
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