NCC 5530

Last Updated

  • Schedule of Classes - January 15, 2024 7:50PM EST
  • Course Catalog - January 15, 2024 7:28PM EST

NCC 5530
Marketing Management

Course information provided by the Courses of Study 2023-2024.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.

When Offered Fall, Spring.

Permission Note Enrollment limited to: non-Johnson School students.

Comments Similar in content to M.B.A. core course NCC 5030. This course can be used to fulfill a core course in the Undergraduate Business Minor.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: NCC 4530

  • 3 Credits GradeNoAud

  •  9414 NCC 5530   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to Non-MBA Graduate, Undergraduate seniors and junior students only. Undergraduate Sophomores by permission only. Add/Drop Dates: August 14th at 9:00 am through September 5th at 11:59 pm. Starting September 6th, permission of the instructor is required to add/drop and a late fee of $100 will be charged. If you are dropping on or after October 16th, you will also receive a "W" on your transcript in addition to the late fee.

    Instructor Consent Required (Add)