- Schedule of Classes - October 3, 2023 7:54PM EDT
- Course Catalog - October 3, 2023 7:35PM EDT
Course information provided by the Courses of Study 2023-2024.
This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles. A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.
When Offered Fall, Spring.
Comments This course can be used to fulfill a core course in the Undergraduate Business Minor.
Regular Academic Session. Combined with: NCC 5530
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- TR Sage Graduate Hall B05
- Aug 21 - Dec 4, 2023
Instruction Mode: In Person
Enrollment limited to UG Seniors and Juniors Only. UG Sophomores by permission only. NON- MBA Graduate students should enroll in NCC 5530. Add/Drop Dates: August 14th at 9:00 am through September 5th at 11:59 pm
Instructor Consent Required (Add)
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