- Schedule of Classes - April 13, 2023 2:00PM EDT
- Course Catalog - April 12, 2023 7:14PM EDT
Course information provided by the Courses of Study 2022-2023.
This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles. A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.
When Offered Fall, Spring.
Permission Note Enrollment limited to: non-Johnson School students.
Comments Similar in content to M.B.A. core course NCC 5030. This course can be used to fulfill a core course in the Undergraduate Business Minor.
Regular Academic Session. Combined with: NCC 4530
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- TR Sage Graduate Hall B09
- Aug 22 - Dec 5, 2022
Instruction Mode: In Person
For Non-Johnson Graduate Students and UG Seniors and Juniors Only. UG Sophomores by permission only. Add/Drop Dates: August 15th at 9:00am thru September 6th at 11:59pm. After September 6th permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after October 17th you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits
Disabled for this roster.