NCC 4530

NCC 4530

Course information provided by the Courses of Study 2022-2023.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.

When Offered Fall, Spring.

Comments This course can be used to fulfill a core course in the Undergraduate Business Minor.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: NCC 5530

  • 3 Credits GradeNoAud

  • 12570 NCC 4530   LEC 001

  • Instruction Mode: In Person
    For Non-Johnson UG Seniors and Juniors Only. UG Sophomores by permission only. Graduate students should enroll in NCC 5530. Add/Drop Dates: There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits