AEM 5435

Last Updated

  • Schedule of Classes - April 13, 2023 2:00PM EDT
  • Course Catalog - April 12, 2023 7:14PM EDT

AEM 5435
Data Driven Marketing

Course information provided by the Courses of Study 2022-2023.

This course deals with the use of data to make marketing decisions. It introduces concepts, methods, and applications of analytics to products, markets, and marketing actions. Unlike marketing courses that focus on conceptual material, this course will provide skills to translate conceptual understanding into specific operational plans – a skill in increasing demand in organizations today.

When Offered Fall.

Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will not receive credit for both AEM 5435 and NBA 6390.

Outcomes
  • Develop appreciation for the value of evidence-based decision making in marketing.
  • Use the vocabulary of marketing analytics.
  • Develop and apply common analytical tools in marketing.
  • Utilize the findings from analytical models to improve marketing decisions in business situations.

View Enrollment Information

Syllabi:

  •   Seven Week - Second.  Combined with: AEM 4435

  • 1.5 Credits GradeNoAud

  • 12038 AEM 5435   LEC 001

  •  
    • TR Warren Hall 150
    • Oct 12 - Dec 5, 2022

    • Gupta, S

  • Instruction Mode: In Person
    Enrollment preference given to: students in MPS-AEM.