HADM 6515

HADM 6515

Course information provided by the Courses of Study 2020-2021. Courses of Study 2021-2022 is scheduled to publish by July 1.

This course is an interdisciplinary course where one can apply what they have learned in hospitality development & design, marketing, real estate and operations, to envision a hotel concept, or brand story, and fully develop it with a team to understand how this concept informs site selection, program, design, and operational procedures.

When Offered Spring.

Permission Note Intended for: SHA students. Non-SHA students must obtain written permission of instructor.
Prerequisites/Corequisites Prerequisite: HADM 7510.

Satisfies Requirement Elective.

Outcomes
  • Foster an in-depth understanding of the hotel real estate development process with an emphasis on the "Concept Phase" and how decisions in the front-end impact future phases in the process.
  • Understand how branding, design and operations inform each other to deliver a seamless experience for the guest.
  • Understand the sequential nature of the development of a hospitality brand and learn how to apply a brand vision as a filter for all decisions throughout the development process.
  • Understand the role of each professional in the development of a new hotel concept including developer, architect/designer, marketing/branding professional, and operator.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 4515

  • 3 Credits GradeNoAud

  • 18486HADM 6515  LEC 001

    • MWTo Be Assigned
    • Aug 26 - Dec 7, 2021
    • Chervinsky, L

  • Instruction Mode: In Person
    Prerequisite: HADM 7510. Undergraduate students must enroll in HADM 4515.