- Schedule of Classes - November 30, 2021 7:41PM EST
- Course Catalog - November 30, 2021 7:27PM EST
Course information provided by the Courses of Study 2021-2022.
Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. This course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises, case studies, and guest speakers you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts, reading and discussing seminal brand management research, insights from guest speakers, and discussing hospitality brand case studies. Learning is assessed via in-class contributions, analysis of cases, and a final research paper.
When Offered Fall.
Comments Undergraduate students should enroll in HADM 4480.
Regular Academic Session. Combined with: HADM 4480
Credits and Grading Basis
3 Credits Opt NoAud(Letter or S/U grades (no audit))
Class Number & Section Details
- MW Statler Hall 165
- Aug 26 - Dec 7, 2021
Instruction Mode: In Person
Undergraduates must enroll in HADM 4480. Enrollment for this course is first come first served. There is no waitlist. If the course is full, the only way you can enroll is if someone drops. Do not contact the instructor or administrative assistant about enrollment.
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