HADM 6480

HADM 6480

Course information provided by the Courses of Study 2021-2022.

Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. This course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises, case studies, and guest speakers you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts, reading and discussing seminal brand management research, insights from guest speakers, and discussing hospitality brand case studies. Learning is assessed via in-class contributions, analysis of cases, and a final research paper.

When Offered Fall.

Comments Undergraduate students should enroll in HADM 4480.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 4480

  • 3 Credits Opt NoAud

  • 14125 HADM 6480   LEC 001

  • Instruction Mode: In Person
    Undergraduates must enroll in HADM 4480. Enrollment for this course is first come first served. There is no waitlist. If the course is full, the only way you can enroll is if someone drops. Do not contact the instructor or administrative assistant about enrollment.