- Schedule of Classes - June 18, 2021 7:14PM EDT
- Course Catalog - June 18, 2021 7:15PM EDT
Course information provided by the Courses of Study 2020-2021. Courses of Study 2021-2022 is scheduled to publish by July 1.
Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. This course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises, case studies, and guest speakers you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts, reading and discussing seminal brand management research, insights from guest speakers, and discussing hospitality brand case studies. Learning is assessed via in-class contributions, analysis of cases, and a final research paper.
When Offered Fall.
Satisfies Requirement Satisfies HADM or free electives for SHA students.
Comments Graduate students must enroll in HADM 6480.
Regular Academic Session. Combined with: HADM 6480
Credits and Grading Basis
3 Credits Opt NoAud(Letter or S/U grades (no audit))
Class Number & Section Details
- MWTo Be Assigned
- Aug 26 - Dec 7, 2021
Instruction Mode: Planned for In Person
Graduate students must enroll in HADM 6480. Enrollment for this course is first come first served. There is no waitlist. If the course is full, the only way you can enroll is if someone drops. Do not contact the instructor or administrative assistant about enrollment.
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