NBA 6220

NBA 6220

Course information provided by the Courses of Study 2020-2021.

This course will help you build and defend a great business. A strong business leader has to make smart, strategic marketing decisions, create and present a plan to get people on board, and then execute. You will learn about all of these steps in the course, as we review a range of topics including marketing fundamentals, new business strategy, established business strategy, brand portfolio strategy, and more. In doing so, we will build on the core marketing course and other marketing classes, in addition to introducing new concepts. The material for this course will help you analyze and understand businesses, develop and gain support for your marketing strategies and ultimately deliver strong results. 

When Offered Fall.

Prerequisites/Corequisites Prerequisite: NCC 5030.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Seven Week - Second.  Combined with: MGMT 6220

  • 1.5 Credits GradeNoAud

  • 13929NBA 6220  LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson students There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

Enrollment Information
Syllabi: none
  •   Seven Week - Second.  Combined with: MGMT 6220

  • 1.5 Credits GradeNoAud

  • 13930NBA 6220  LEC 002

  • Instruction Mode: Hybrid-Online and In Person
    Hybrid: rotational in person attendance. You will be notified of your eligibility to attend in person. Students who have not been notified of a seat should connect remotely until a seat is assigned. Enrollment limited to: Johnson students There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

Enrollment Information
Syllabi: none
  •   Seven Week - Second.  Combined with: MGMT 6220

  • 1.5 Credits GradeNoAud

  • 21188NBA 6220  LEC 003

    • TROnline Meeting
    • Oct 21 - Dec 11, 2020
    • Nasser, S

  • Instruction Mode: Online
    Enrollment limited to: Johnson students There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

Enrollment Information
Syllabi: none
  •   Seven Week - Second.  Combined with: MGMT 6220

  • 1.5 Credits GradeNoAud

  • 21189NBA 6220  LEC 004

    • TROnline Meeting
    • Oct 21 - Dec 11, 2020
    • Nasser, S

  • Instruction Mode: Online
    Enrollment limited to: Johnson students There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.