MGMT 6220

Last Updated

  • Schedule of Classes - March 3, 2021 7:15PM EST
  • Course Catalog - March 3, 2021 7:16PM EST

MGMT 6220
Marketing Strategy

Course information provided by the Courses of Study 2020-2021.

This course will help you build and defend a great business. A strong business leader has to make smart, strategic marketing decisions, create and present a plan to get people on board, and then execute. You will learn about all of these steps in the course, as we review a range of topics including marketing fundamentals, new business strategy, established business strategy, brand portfolio strategy, and more. In doing so, we will build on the core marketing course and other marketing classes, in addition to introducing new concepts. The material for this course will help you analyze and understand businesses, develop and gain support for your marketing strategies and ultimately deliver strong results. 

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6220

  • 1.5 Credits GradeNoAud

  • 13936 MGMT 6220   LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    Enrollment in this class is limited to MPS in Management students.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6220

  • 1.5 Credits GradeNoAud

  • 13970 MGMT 6220   LEC 002

  • Instruction Mode: Hybrid-Online and In Person
    Enrollment in this class is limited to MPS in Management students.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6220

  • 1.5 Credits GradeNoAud

  • 21246 MGMT 6220   LEC 003

    • TR Online Meeting
    • Oct 21 - Dec 11, 2020

    • Nasser, S

  • Instruction Mode: Online
    Enrollment in this class is limited to MPS in Management students.

    Department Consent Required (Add)

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6220

  • 1.5 Credits GradeNoAud

  • 21247 MGMT 6220   LEC 004

    • TR Online Meeting
    • Oct 21 - Dec 11, 2020

    • Nasser, S

  • Instruction Mode: Online
    Enrollment in this class is limited to MPS in Management students.

    Department Consent Required (Add)