NBA 6220

NBA 6220

Course information provided by the Courses of Study 2018-2019. Courses of Study 2019-2020 is scheduled to publish mid-June.

This course will help you build and defend a great business. A strong business leader has to make smart, strategic marketing decisions, create and present a plan to get people on board, and then execute. You will learn about all of these steps in the course, as we review a range of topics including marketing fundamentals, new business strategy, established business strategy, brand portfolio strategy, and more. In doing so, we will build on the core marketing course and other marketing classes, in addition to introducing new concepts. The material for this course will help you analyze and understand businesses, develop and gain support for your marketing strategies and ultimately deliver strong results. 

When Offered Fall.

Prerequisites/Corequisites Prerequisite: NCC 5030.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Seven Week - Second.  Combined with: MGMT 6220

  • 1.5 Credits GradeNoAud

  • 15040NBA 6220  LEC 001

    • R
    • Oct 16 - Dec 5, 2019
    • Nasser, S

  • Add/Drop Dates: August 20th at 8:00am thru September 12th at 4:00pm with an additional Add/Drop period beginning October 16th at 8:00am thru October 23rd at 4:00pm. You may add or drop a second-half class after October 23rd with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 18th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

Enrollment Information
Syllabi: none
  •   Seven Week - Second.  Combined with: MGMT 6220

  • 1.5 Credits GradeNoAud

  • 15041NBA 6220  LEC 002

    • R
    • Oct 16 - Dec 5, 2019
    • Nasser, S

  • Add/Drop Dates: August 20th at 8:00am thru September 12th at 4:00pm with an additional Add/Drop period beginning October 16th at 8:00am thru October 23rd at 4:00pm. You may add or drop a second-half class after October 23rd with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 18th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.