HADM 6435

HADM 6435

Course information provided by the Courses of Study 2019-2020.

Luxury Marketing is a new course designed to help students gain a thorough understanding of luxury service management and the specific challenges of marketing to luxury consumers. Marketing luxury services requires specific principles to enhance and preserve the image of finest quality, exclusiveness, and hedonic value. This course is designed to sharpen student knowledge in marketing by contrasting traditional versus luxury-specific marketing principles within the service sector. This 14-session course is structured around a mix of cases, company projects and guest lectures from industry professionals, and designed to provide real-world learning opportunities and exposure3 to various luxury sectors.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent.

Comments Undergraduates should enroll in HADM 4435.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 4435

  • 3 Credits GradeNoAud

  • 16984 HADM 6435   LEC 001

  • Prerequisite: HADM 2430 or equivalent. Undergraduates should enroll in HADM 4435.