HADM 4435

HADM 4435

Course information provided by the Courses of Study 2019-2020.

Luxury Marketing is a new course designed to help students gain a thorough understanding of luxury service management and the specific challenges of marketing to luxury consumers. Marketing luxury services requires specific principles to enhance and preserve the image of finest quality, exclusiveness, and hedonic value. This course is designed to sharpen student knowledge in marketing by contrasting traditional versus luxury-specific marketing principles within the service sector. This 14-session course is structured around a mix of cases, company projects and guest lectures from industry professionals, and designed to provide real-world learning opportunities and exposure3 to various luxury sectors.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent.

Satisfies Requirement Satisfies HADM or Free Electives for SHA students.

Comments Open to undergraduate juniors and seniors.  Graduate students should enroll in HADM 6435.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 6435

  • 3 Credits GradeNoAud

  • 16983 HADM 4435   LEC 001

  • Prerequisite: HADM 2430 or equivalent. Open to undergraduate juniors and seniors. Graduate students should enroll in HADM 6435.