NBA 6290

Last Updated

  • Schedule of Classes - February 6, 2017 7:14PM EST
  • Course Catalog - February 6, 2017 7:15PM EST

NBA 6290
Current Topics in Marketing

Course information provided by the Courses of Study 2016-2017.

This course focuses on emerging topics such as new media, measuring marketing ROI, and novel business collaborations. Specific topics vary from year to year. Each topic is led by an industry guest speaker. Students are required to read related material before each class meeting and to analyze a current case provided by the speaker. Students, working in teams, present their case analysis in class and receive feedback from the speaker. Each student also submits an individual term paper. The class is graded pass-fail only, with a pass requiring full attendance at a minimum of five of the six class meetings with speakers.

When Offered Fall.

Prerequisites/Corequisites Prerequisite: NCC 5030.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 15570 NBA 6290   LEC 001

  • ** Johnson and Graduate Students Only ** Add/Drop Dates: Johnson Students August 16th thru September 6th with an additional Add/Drop period beginning October 12th at 8:00am to October 18th at 4:00pm. Non-Johnson Students: October 15th at 8:00am to October 18th 4:00pm. You may add or drop a second-half class after October 18th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 7th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

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