NBA 6260

Last Updated

  • Schedule of Classes - February 6, 2017 7:14PM EST
  • Course Catalog - February 6, 2017 7:15PM EST

NBA 6260
Consumer Behavior

Course information provided by the Courses of Study 2016-2017.

The primary objective of this course is to introduce students to consumer psychology and behavior. Through discussions and in-class demonstrations, students will be exposed to various consumer behavior phenomena and be encouraged to understand consumers' wants and needs by putting themselves in the consumers' shoes. During this process, students will become knowledgeable of how understanding consumer psychology can be used to develop powerful marketing strategies and tactics. This knowledge can, in turn, lead to a development of an important competitive advantage: an ability to see how to impact consumers, and hence, a talent for making more insightful business decisions. 

When Offered Fall.

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 15606 NBA 6260   LEC 001

  • **Johnson and Graduate Students Only** Add/Drop Dates: Johnson Students August 16th thru September 6th with an additional Add/Drop period beginning October 12th at 8:00am to October 18th at 4:00pm. Non-Johnson Students: October 15th at 8:00am to October 18th 4:00pm. You may add or drop a second-half class after October 18th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 7th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.

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