NBA 6170

Course information provided by the Courses of Study 2016-2017.

An overview of how successful companies combine a deep understanding of unmet customer needs with key emerging and enabling technologies to create significant new market and shareholder value.  A proactive and repeatable 10-step Market Development Planning process will be described with special emphasis on tools and techniques which link industry and competitor technology trends with unmet customer needs.  This course will give prospective product managers, brand managers, business and engineering managers the conceptual and operating tools to proactively identify, and successfully commercialize new differentiated value propositions.

When Offered Fall.

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Enrollment Information
Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15617NBA 6170  LEC 001

  • **Johnson and Graduate Students Only *** Add/Drop Dates: Johnson Students August 16th thru September 6th with an additional Add/Drop period beginning October 12th at 8:00am to October 18th at 4:00pm. Non-Johnson Students: October 15th at 8:00am to October 18th 4:00pm. You may add or drop a second-half class after October 18th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 7th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.