NBA 5100

NBA 5100

Course information provided by the Courses of Study 2016-2017.

The goal of this course to prepare students to lead companies that have embedded social missions and to engage various stakeholders that are at the nexus of business and social value. Internally, leaders will need to be prepared to manage the organization's culture, establish a mission, and find synergies in pursuit of a triple bottom line. Externally, leaders must manage not only supply chain and customer relationships, but also seek to fundamentally change the social, environmental and legal environments in which business operates. A major focus of the course will be on the challenges associated with connecting social initiatives and missions with bottom‑line benefits. These include: How can the goals of a company be articulated in and driven by the corporate mission? How can leaders establish a mission that is big enough to attract employees, customers and partners but specific enough to be achievable? What does success look like for a social entrepreneur? And, which goals are established by the market and which by the mission?

When Offered Fall.

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Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 16304 NBA 5100   LEC 001

  • Add/Drop Dates: Johnson Students August 16th thru September 6th with an additional Add/Drop period beginning October 12th at 8:00am to October 18th at 4:00pm. Non-Johnson Students: October 15th at 8:00am to October 18th 4:00pm. You may add or drop a second-half class after October 18th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after November 7th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.