COMM 2760

Last Updated

  • Schedule of Classes - October 24, 2025 7:07PM EDT

COMM 2760
Persuasion and Social Influence

Course information provided by the 2025-2026 Catalog.

Social influence and persuasion are the most basic and important functions of communication. The course covers characteristics of persuasive messages, message sources, and targets; interpersonal influence; and influence in groups. Special emphasis is given to topics in health, science, risk. This course features interactive lectures, assignments that apply principles of persuasion to real world contexts, and an applied group research project. Exams, homework assignments, and the group research project comprise the bulk of student evaluation.


Enrollment Priority Not open to: graduate students.

Distribution Requirements (SBA-AG)

Last 4 Terms Offered 2025SU, 2025SP, 2024SP, 2023SP

Learning Outcomes

  • Students will be able to explain basic theories of persuasion and social influence.
  • Students will be able to apply theories of persuasion and social influence in a variety of real world settings.
  • Students will be able to develop abilities to critically process persuasive messages and make informed decisions in everyday life.
  • Students will be able to practice teamwork skills.
  • Students will be able to plan and design persuasive messages.

View Enrollment Information

Syllabi: none

  •   Winter Session. 

  • 3 Credits GradeNoAud

  •  1173 COMM 2760   LEC 001

  •  
    • Jan 2 - Jan 16, 2026

    • Staff

  • Instruction Mode: Distance Learning-Asynchronous

    This Winter Session class is offered by the School of Continuing Education and Summer Sessions. For details visit: https://sce.cornell.edu/.
    Enrollment open to: Precollege Studies Online program students. For details visit: https://sce.cornell.edu/precollege/program/online.