AEM 3991

Global Business Strategy

Course Description

Course information provided by the 2025-2026 Catalog.

In today's globalized and interconnected world, more and more companies are going abroad to pursue their major business objectives. How can they take advantage of the global marketplace and create economic value through their multimarket activities? This distance learning course gives students a basic grounding in global business, so they can become capable of understanding and analyzing events and trends in the global business environment and their impact on managerial decision making. Through a series of case discussions and an internationalization project for a local company, students develop practical skills in applying the tools of global strategic analysis in concrete business situations. Students registered for NBA 5991 will be required to analyze a current-event situation based on the theoretical and methodological framework developed in this course.

Forbidden Overlaps AEM 3991, AEM 5310, NBA 5991

Last 4 Terms Offered 2025SU, 2025WI, 2024SU, 2024WI

Learning Outcomes

• Learn how to recognize, analyze and explain events and trends in the global environment and their impact on managerial decision making and business strategy across borders.
• Develop practical skills in applying the tools of global strategic analysis and management in concrete business situations.

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