- Schedule of Classes - February 7, 2022 7:27PM EST
- Course Catalog - February 7, 2022 7:14PM EST
Course information provided by the Courses of Study 2021-2022.
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
When Offered Fall.
Permission Note Enrollment limited to: non-Dyson students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Comments Students interested in internally transferring to the Dyson School should not enroll in AEM 2400.
Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
- TBA Online Meeting
Instruction Mode: Distance Learning-Asynchronous
Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. Enrollment limited to: non-Dyson majors. This Online Winter Session class is offered by the School of Continuing Education and Summer Sessions. For details visit https://sce.cornell.edu/courses/programs/winter?v=3183.
Disabled for this roster.