NBA 5991

NBA 5991

Course information provided by the Courses of Study 2016-2017.

In today's increasingly globalized and interconnected world, international transactions as part of business are the norm. Even purely domestic firms have to deal with international issues, be it in the form of imported supplies or foreign competitors. In addition, more and more companies are going abroad to pursue their major business objectives. How can they take advantage of the global marketplace and create economic value through their multimarket activities? This course has three integrated objectives: first, to give you a basic grounding in global business, so that you can become capable of understanding and analyzing events and trends in the global business environment and their impact on managerial decision making; second, to help you understand the analytical frameworks on strategy formulation and implementation in an international context; and third, through a series of concrete case discussions and a local product internationalization project, the course aims at developing your practical skills in applying the tools of global strategic analysis in concrete business situations. Its ultimate goal is to help you become better prepared to serve in and lead business organizations in today's globalized world.

When Offered Winter.

Comments Johnson School students will not receive credit for winter session courses offered through Continuing Education.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Combined with: AEM 4940

  • 3 Credits Opt NoAud

  •  1042NBA 5991  LEC 001

    • TBA
    • Iankova, E

  • This Online Winter Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ws/courses/courses.php?v=1923