AEM 2400

AEM 2400

Course information provided by the Courses of Study 2016-2017.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

When Offered Fall, summer.

Permission Note Enrollment limited to: non-AEM majors with sophomore standing or higher.
Forbidden Overlaps Forbidden Overlap: AEM 2420.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Dynamic Session. 

  • 3 Credits Stdnt Opt

  •  1004AEM 2400  LEC 001

    • TBA
    • Dec 26, 2016 - Jan 21, 2017
    • Perosio, D

  • This Online Winter Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ws/courses/courses.php?v=2013