NBA 5841

Global Business Strategy

Course Description

Course information provided by the Courses of Study 2014-2015.

In an increasingly globalized and interconnected world, more and more companies are going abroad to pursue their major business objectives. How can they take advantage of the global marketplace and create economic value through their multimarket activities? This course provides the evidence, analytical concepts and models for understanding company performance in a global world. The ultimate goal of the course is to help you prepare for global leadership in the early 21st century by understanding the analytical frameworks on strategy formulation and implementation in an international context. Topics include identification and assessment of the cultural, economic, political and legal forces that shape the international economic environment; the principles of global competition; motivations and models for international expansion; gains from and costs of trade and foreign direct investment; the pros and cons of forming global strategic alliances; and the principles of multinational strategy, among others. Through a series of concrete case discussions, the course further aims to help you develop practical skills in applying the tools of global strategic analysis in concrete business situations.

When Offered Winter.

Comments Johnson School students will not receive credit for summer or winter session courses offered through Continuing Education.

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