AEM 2400

Last Updated

  • Schedule of Classes - January 30, 2026 3:06PM EST

AEM 2400
Marketing

Course information provided by the 2025-2026 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including targeting and positioning, and how to price, promote, and distribute goods and services. Marketing applications from various companies are presented and analyzed via multiple case discussions and field projects.


Forbidden Overlaps AEM 2400, AEM 2420, HADM 2410, HADM 2430, NCC 4530

Enrollment Priority Enrollment limited to: non-business majors.

Last 4 Terms Offered 2026WI, 2025FA, 2025SU, 2025WI

Learning Outcomes

  • Learn about concepts and terminology of modern marketing management and data analytics.
  • Identify real-world issues faced by marketing managers and how to address them with qualitative and quantitative tools.
  • Attain the techniques of marketing research and other tools used in the practice of marketing.

View Enrollment Information

Syllabi: none

  •   Three Week - Second. 

  • 3 Credits GradeNoAud

  •  1721 AEM 2400   LEC 001

  •  
    • Jun 22 - Jul 10, 2026

    • Staff

  • Instruction Mode: Distance Learning-Asynchronous

    This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit: https://sce.cornell.edu/.
    Enrollment open to: Precollege Studies Online program students. For details visit: https://sce.cornell.edu/precollege/program/online.

Syllabi: none

  •   Three Week - Three. 

  • 3 Credits GradeNoAud

  •  1722 AEM 2400   LEC 002

  •  
    • MTWRF
    • Jul 13 - Jul 31, 2026

    • Staff

  • Instruction Mode: In Person

    This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit: https://sce.cornell.edu/.
    Enrollment open to: Precollege Studies Residential program students. See https://sce.cornell.edu/precollege/residential for more information.
    Enrollment open to: Precollege Studies Commuter program students. See https://sce.cornell.edu/precollege/program/on-campus for additional information.