NCCY 5030

Last Updated

  • Schedule of Classes - December 9, 2024 7:39PM EST
  • Course Catalog - July 23, 2024 8:36AM EDT

NCCY 5030
Marketing Management

Course information provided by the Courses of Study 2023-2024.

The course is designed to introduce you to the fundamental concepts of marketing and customer-centric management that are relevant not just to marketers but to all business managers. After taking the course, you should be well prepared to formulate and communicate rigorous and practical solutions to commonly faced marketing problems across industries. This includes formulating a go-to-market strategy for a new product as well as strategies to manage existing customer relationships. A summary of the course goals is as follows:

When Offered Summer.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 2.5 Credits GradeNoAud

  •  1535 NCCY 5030   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson Cornell Tech MBA students.

    Department Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 2.5 Credits GradeNoAud

  •  1536 NCCY 5030   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to: Johnson Cornell Tech MBA students.

    Department Consent Required (Add)