AEM 2400
Last Updated
- Schedule of Classes - October 6, 2024 7:33PM EDT
- Course Catalog - July 23, 2024 8:36AM EDT
Classes
AEM 2400
Course Description
Course information provided by the Courses of Study 2023-2024.
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
When Offered Fall, Winter.
Permission Note Enrollment limited to: non-Dyson students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Comments Students interested in internally transferring to the Dyson School should not enroll in AEM 2400.
Three Week - Second.
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Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
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Class Number & Section Details
-
Meeting Pattern
- TBA Online Meeting
- Jun 24 - Jul 12, 2024
Instructors
Erickson, S
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Additional Information
Instruction Mode: Distance Learning-Asynchronous
This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit: https://sce.cornell.edu/courses/roster.
Three Week - Three.
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Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
-
Class Number & Section Details
-
Meeting Pattern
- TBA Online Meeting
- Jul 15 - Aug 2, 2024
Instructors
Erickson, S
-
Additional Information
Instruction Mode: Distance Learning-Asynchronous
This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit: https://sce.cornell.edu/courses/roster.
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