AEM 2400
Last Updated
- Schedule of Classes - September 19, 2023 5:23PM EDT
- Course Catalog - September 19, 2023 4:43PM EDT
Classes
AEM 2400
Course Description
Course information provided by the Courses of Study 2022-2023.
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
When Offered Fall, Winter.
Permission Note Enrollment limited to: non-Dyson students.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Comments Students interested in internally transferring to the Dyson School should not enroll in AEM 2400.
Three Week - Second.
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Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
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Class Number & Section Details
-
Meeting Pattern
- TBA Online Meeting
- Jun 20 - Jul 7, 2023
Instructors
Erickson, S
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Additional Information
Instruction Mode: Distance Learning-Asynchronous
Enrollment limited to: non-Dyson majors. Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. This Online Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ss/courses/courses.php?v=3187
Three Week - Three.
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Credits and Grading Basis
3 Credits GradeNoAud(Letter grades only (no audit))
-
Class Number & Section Details
-
Meeting Pattern
- TBA Online Meeting
- Jul 10 - Jul 28, 2023
Instructors
Erickson, S
-
Additional Information
Instruction Mode: Distance Learning-Asynchronous
Enrollment limited to: non-Dyson majors. Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. This Online Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ss/courses/courses.php?v=3187
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