NCC 5030

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

NCC 5030
Marketing Management

Course information provided by the Courses of Study 2020-2021.

The course is designed to introduce you to the fundamental concepts of marketing and customer-centric management that are relevant not just to marketers but to all business managers. After taking the course, you should be well prepared to formulate and communicate rigorous and practical solutions to commonly faced marketing problems across industries. This includes formulating a go-to-market strategy for a new product as well as strategies to manage existing customer relationships. A summary of the course goals is as follows:

When Offered Fall, Summer.

Permission Note Enrollment limited to: Johnson MBA first-year students.

Comments Johnson School core course. Non-Johnson students, see NCC 5530.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: NCCY 5030

  • 2.5 Credits GradeNoAud

  •  1412 NCC 5030   LEC 001

  • Instruction Mode: Hybrid-Online and In Person
    Limited to Summer Johnson MBA students only.

    Department Consent Required (Add)

Syllabi: none

  •   Regular Academic Session.  Combined with: NCCY 5030

  • 2.5 Credits GradeNoAud

  •  1413 NCC 5030   LEC 002

  • Instruction Mode: Hybrid-Online and In Person
    Limited to Summer Johnson MBA students only.

    Department Consent Required (Add)