NBA 6650

NBA 6650

Course information provided by the Courses of Study 2019-2020.

This is an introductory management course covering the strategic management of technology and innovation in established firms as well as startup organizations. This course is designed for students who may someday work in, consult for, and/or create firms whose primary product is fundamentally related to technology or innovation. The course typically includes both M.B.A. students and graduate students in science. It starts by examining how industries are transformed by new technologies and how these patterns of industrial change generate both opportunity and high rates of firm failure. We will then explore the questions: Why do some technology leaders fail? and How do technology innovators successfully take on and replace incumbent firms? This leads to an examination of internal management issues, focusing on the design of innovative organizations: designing reward systems, managing growth, overcoming resistance to change, and using organizational culture to promote innovation.

When Offered Spring.

View Enrollment Information

Enrollment Information
Syllabi: none
  •   Three Week - Second.  Combined with: NBA 2650

  • 3 Credits Opt NoAud

  •  1387NBA 6650  LEC 001

    • TBA
    • Jun 22 - Jul 10, 2020
    • Shen, X

  • Instruction Mode: Online
    This Summer Session class is offered by the School of Continuing Education and Summer Sessions. For details visit http://www.sce.cornell.edu/ss/courses/courses.php?v=3341