AEM 3991

Global Business Strategy

Course Description

Course information provided by the Courses of Study 2018-2019.

In today's globalized and interconnected world, more and more companies are going abroad to pursue their major business objectives. How can they take advantage of the global marketplace and create economic value through their multimarket activities? This distance learning course gives students a basic grounding in global business, so they can become capable of understanding and analyzing events and trends in the global business environment and their impact on managerial decision making. Through a series of case discussions and an internationalization project for a local company, students develop practical skills in applying the tools of global strategic analysis in concrete business situations. Students registered for NBA 5991 will be required to analyze a current-event situation based on the theoretical and methodological framework developed in this course.

When Offered Winter, Summer.

Comments Co-meets with NBA 5991.

• Learn how to recognize, analyze and explain events and trends in the global environment and their impact on managerial decision making and business strategy across borders.
• Develop practical skills in applying the tools of global strategic analysis and management in concrete business situations.

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