HADM 7430

Last Updated

  • Schedule of Classes - August 27, 2017 7:14PM EDT
  • Course Catalog - June 14, 2017 7:15PM EDT

HADM 7430
Marketing Management for Services

Course information provided by the Courses of Study 2016-2017.

Covers the fundamental concepts of marketing management and the techniques, analyses, and frameworks for solving marketing management problems. Students explore theories and conceptual frameworks that draw on customer, competitor, and core-capability analyses in marketing planning and implementation. Students develop decision-making capabilities in product/service development, pricing, advertising and promotions.

When Offered Summer.

Permission Note Enrollment limited to: M.M.H. students or permission of instructor.

Comments Required.

Outcomes
  • PLO 1.2: Students will analyze a management situation within a global hospitality context and defend a course of action.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  1647 HADM 7430   LEC 001

    • MTR Statler Hall 398
    • Jul 10 - Aug 15, 2017

    • Giebelhausen, M

  • Open to MMH students only.

    Department Consent Required (Add)