HADM 7430

Last Updated

  • Schedule of Classes - August 31, 2016 7:14PM EDT
  • Course Catalog - June 9, 2016 6:15PM EDT

HADM 7430
Marketing Management for Services

Course information provided by the Courses of Study 2015-2016.

Covers the fundamental concepts of marketing management and the techniques, analyses, and frameworks for solving marketing management problems. Students explore theories and conceptual frameworks that draw on customer, competitor, and core-capability analyses in marketing planning and implementation. Students develop decision-making capabilities in product/service development, pricing, advertising and promotions.

When Offered Summer.

Permission Note Enrollment limited to: M.M.H. students or permission of instructor.

Comments Required.

Outcomes
  • PLO 1.2: Students will analyze a management situation within a global hospitality context and defend a course of action.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  1432 HADM 7430   LEC 001

    • MTR
    • Jul 11 - Aug 11, 2016

    • Giebelhausen, M

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