NBAY 6630

Last Updated

  • Schedule of Classes - October 15, 2026 7:07PM EDT

NBAY 6630
Behavioral Economics in Decision Making

Course information provided by the 2026-2027 Catalog.

This course on behavioral economics delves into its growing influence in business, particularly in product design, customer experiences, and managerial decision-making. Designed to cater to diverse student backgrounds and career goals, the course begins by exploring key theories and insights in behavioral economics. It then transitions to practical applications within business contexts. Emphasizing the applied application of behavioral economics insights, the course includes case studies for in-class discussion and hands-on projects like behavioral audits, A/B test design, and proposing behavioral solutions. It is particularly beneficial for students aspiring to careers in product development, data science, consulting, product marketing, or entrepreneurship.


Enrollment Information Enrollment limited to: Cornell Tech students and Dual Campus students.

Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2023SP

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15009 NBAY 6630   LEC 001

  •  
    • M
    • Mar 17 - May 11, 2027

    • Shu, S

  • Instruction Mode: In Person

    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027, with an additional add/drop period 9:00am, March 17, 2027 - 11:59pm, March 24, 2027. Students are required to obtain faculty permission to add/drop after March 24, 2027. If you drop after April 14, 2027, you will also receive a “W” on your transcript.